If you have lately been active in the online world, more specifically, the blogosphere, you have probably heard the term search engine optimization a lot of times. If you are in your quest to developing a website, may it be personal, informational or for whatever purpose you may want to build it – it would be best that you have knowledge on SEO or search engine optimization, most especially, if you are planning to make money while owning a website.
To further address the need of knowledge and consideration on SEO, one must know what it is mainly all about. Basically, search engine optimization is a process on enhancing the quality or volume of traffic that enters a website through search engines by using natural or unpaid search results without payments involved. Most commonly, the earlier or rather, if a site ranks high in search engine results list, the more the visitors it will be collating from that search engine. SEO may target different niches – it can be imaging, local or video search.
In building a website, a lot of things are to consider – such as content, layout and photos. All of these have to be complemented with great search engine optimization techniques as for the website to be given web presence. You don’t want your site attracting the visitors you don’t need don’t you? What’s worse is, you don’t want to make a brilliant website, which doesn’t appeal to anyone and that no one can see.
So for the website to appear on top of search results, first, you should use keywords on your menu. A lot of web builders tend to lack creativity while developing their website. Yes, you may have come up with a great layout and color scheme, but if you tend to follow the common websites, especially when titling menus. A lot of people may have knowledge of keywords and how SEO works but a lot of people tend not to use it to the fullest. A smart thing to do is to put keywords on the menu instead of the bland “About Us” or “Contact”, why not change it to “Contact San Francisco Builders”; that adds emphasis – more so, it can help you gain web presence.
Also, you can use URL keyword optimization, which helps your website to get recognized. Make sure you modify your URL with the target keywords for the page you are building. If you take notice in a lot of websites, primarily those top earning ones and those with huge traffic, they have their URLs keyword optimized. You may notice that in their entry’s single pages, the URL reads http://yourdomainname.com/keyword-optimized-title. To rank well in the search engine, optimizing your URLs is a wise move.
So that’s it. Some simple ways to make your website gain presence in the world wide web. This goes to show that learning SEO is a must if you’re developing, most especially, a top notch website.
